Generating Worthwhile Ideas
Robin Landa
Podcast Episode 181
Have you ever wished that you could be creative?
That is you just could come up with new ideas?
Well today’s guest is the perfect match for you. Robin talks with me about the 3 G’s, what makes an idea worthwhile and how creativity can be strategic. You are going to walk away with
A new system for generating worthwhile ideas
How to unlock your creative potential and
How to deal with the emotional obstacles that get in your way.
Some other key takeaway’s from the episode for me were:
Be curious of other things in your vertical.
Be an intentional observer
Pose questions such as what if, if only, if this happen then what
What did you take away? Let me know on our social accounts!
Here is a little more background:
Robin Landa is a distinguished professor at Kean University USA and a globally recognized ideation expert.
She is a well-known “creativity guru” and a best-selling author of 25 books on creativity, design, and advertising, including Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design, and The New Art of Ideas: Unlock Your Creative Potential.
She has won numerous awards and The Carnegie Foundation counts her among the "Great Teachers of Our Time."
