The Magic of Knowing Your Numbers
Tanya Fox
Podcast Episode 267
Money Clarity = More Money
Let’s be real—if you’re avoiding your business finances, you’re not alone.
I see it all the time with smart, talented women who’ve been in business for years: they’re making money but still feel broke, unsure, and stuck.
Here’s the truth no one talks about enough:
Clarity around your numbers is the key to unlocking real profit, real growth, and real peace of mind.
And no—it doesn’t have to be complicated or overwhelming.
In this episode of Fox Talks Business, I’m breaking down:
Why so many women entrepreneurs avoid looking at their finances (and what that’s really costing you)
The three most important numbers you need to track
How understanding your numbers can help you grow your income without working more
Let’s dive into some of the highlights 👇
Why So Many Women Entrepreneurs Avoid Their Financials
If looking at your profit & loss statement makes your chest tighten, you’re not weird. You’re human.
Most women avoid their numbers because of one (or more) of these three emotions:
🧠 Fear – of what they’ll find, of not “doing it right,” of being behind.
💬 Shame – the kind that whispers, “You should already know this by now.”
🌪️ Overwhelm – because let’s be honest, spreadsheets and jargon aren’t exactly inviting.
But here’s the thing: not looking doesn’t make the problem go away—it just makes it grow quietly in the background.
The moment you bring it into the light? Everything changes.
The 3 Numbers That Actually Matter
You don’t need to master accounting. You just need to know these three numbers:
Profit (not just revenue)
→ Revenue looks sexy, but profit is what you keep. Know the difference.Monthly Operating Expenses
→ What does it really cost to run your business each month? This is your baseline.Your Personal Paycheck
→ Are you paying yourself consistently—or just “reinvesting”?
Once you know these, you can stop guessing and start planning.
What Happens When You Finally Get Clarity?
Here’s what I’ve seen happen for women I coach once they finally look at their numbers:
They realize what’s actually profitable (and what’s draining them)
They stop underpricing and start owning their value
They cut the fluff and focus on what moves the needle
They stop hoping their business will grow… and start driving that growth
And best of all? They feel in control again.
Ready to Ditch the Guessing Game?
If this blog post has you nodding along and thinking, “Okay, I need to figure this out”—I’ve got your back.
Inside my Money Moastery Group Coaching Program, we do this work together.
We dig into your business numbers, clean up the confusion, and use that clarity to make smarter, more profitable decisions.
No shame. No overwhelm. Just honest support, expert guidance, and results that feel really damn good.
👉 Check it out here: foxtalksbusiness.com/group-coaching
Listen to the Full Episode
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Don’t forget …
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I’m always here to help. The only stupid question is the one you don’t ask. So ask away, you can DM me on social or send me an email!
