The Real Cost of “Investing In Yourself”
Tanya Fox
Podcast Episode 275
We’ve all heard it: “You’ve got to invest in yourself if you want your business to grow!”
It sounds empowering, but here’s the catch — sometimes what we call “investing” is really just shopping in disguise.
Think about it:
That $2,000 course you bought but never finished? Shopping.
The fifth mastermind you joined only because you were scared of missing out? Shopping.
That program you hoped would “fix everything”? Shopping.
So what’s the real cost of these so-called “investments”?
The 4 Hidden Costs of Bad Investments
The Cost of Time You’ll Never Get Back
Every course, program, or membership takes hours of your energy. If you’re not ready to implement, you’re not investing — you’re stalling your own momentum.The Cost of Confidence
When you invest and don’t see results, your self-trust takes a hit. You start doubting your ability to follow through — and that keeps you playing small.The Cost of Financial Flexibility
Cash tied up in the wrong thing means you can’t say yes to the right opportunities when they show up. And let’s be real — they always show up at the most inconvenient times.The Cost of Accountability Without Ownership
You can outsource strategy, but you can’t outsource responsibility. If you’re not committed, no coach, course, or mastermind can fix that.
None of these costs show up on your credit card statement. But they’re very real.
How to Tell If It’s an Investment or Shopping
Before you buy, ask yourself:
Does this solve an immediate problem I actually have?
Can I realistically implement this in the next 90 days?
Will this increase my profit, not just my workload?
If the answer is no, it’s not investing. It’s shopping.
The Mindset Shift That Changes Everything
The next time you hear “invest in yourself,” pause. Ask: Is this really an investment… or just business shopping?
You already have so much of what you need. The right investments help you use it better — not distract you with more.
Ready to Invest Wisely?
If you’ve ever wanted to know what it’s like to work with me — and you’re ready to finally make smarter money decisions — join me on September 16th for my Revenue Reset Workshop.
In just one session, I’ll help you:
✔ Read your numbers in plain English
✔ Spot where money is leaking out of your business
✔ Set up a simple money system that finally gives you clarity and confidence
It’s not about more information. It’s about results.
